11 Comments

  1. Yet more questionable ‘research’ based stats on social media.
    A very different picture emerges from The British Population Survey. Two of the things monitored by this monthly tracking study are the influence of social media on purchase decisions (along with a range of other influences) and the difference in attitudes to things like social media between people who respond to on line surveys and people who don’t.
    Basically the findings suggest that recommendations from social media ‘friends’ are one tenth as likely to be influential as recommendations from ‘real’ friends and relatives. There is, however, far less of a difference if you just look at people who respond to on line surveys.
    Not that social media is not important, just that its importance varies vastly dependant on the audience.
    Marketers need to understand far more about this and appreciate that not everyone is as tied to their iPads as they are.

  2. sudyaudy

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
    Go to NorthX Unlimited

  3. asdasdsd

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
    e-cigarette review

Comments are closed.