The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement.
The newspaper’s content has been simplified and the key channels of news, sport, lifestyle and the 3am showbiz section have been streamlined to integrate better with the main Mirror site.
Each channel features a “mega drop-down” menu, with a list of sub sections, key stories and pictures that are designed to make it easier for users to find what they are looking for.
In addition, improved back-end technology will allow Mirror Online to develop a tailored list of stories based on what readers have been looking at.
One reason for the overhaul of the website is the desire lure in longer dwell time on the website and to attract more advertising from travel and personal finance brands.
New advertising features on the site include carousel and bellyband ad format.
Facebook is also being used to encourage readers to the site and further boost engagement.
nce users are logged in to the social network, they can access the new commenting section of Mirror Online as well as recommend and view stories.
Trinity Mirror MD Digital, Chris Ellis, commented: “We are trying to increase the depth of engagement. It’s a massive step forward, but we’re still just at the beginning.”