In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe, up 11% from a year ago, with the UK’s Daily Mail leading the way, according to new research.
The data, from comScore, found European users spent 40.5 minutes on average during the month.
The most visited Newspaper property in Europe was the British Daily Mail, drawing 17.2 million unique visitors who each spent an average of 25.9 minutes on the site.
The Daily Mail also currently ranks as the second most popular Newspaper site worldwide, second only to the US site for the New York Times.
The Guardian ranked second in Europe with 13.5 million unique visitors, followed by the German newspaper Bild with 9.9 million unique visitors.
Turkish newspapers Hürriyet and Milliyet also ranked among the top five Newspaper properties, drawing 9.5 million unique visitors and 8.8 million unique visitors, respectively.
Also among the top sites for June 2011 were French newspapers Le Monde and Le Figaro and Komsomolskaya Pravda and RIA Novosti from Russia.
The New York Times property, the only non-European site in the list of top Newspaper entities, attracted nearly 5.7 million online readers from Europe.