A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.
In natural search, MoneySupermarket achieved 67% visibility in October and ranked in top position in Greenlight’s league table which charts the 60 most visible sites; however, it ranked at position one for 232 of the 750 keywords analysed, having previously ranked in the same position for 260 terms.
Halifax was the best performing direct provider. It ranked at position one for 14 of the keywords analysed and featured at position five for the term ‘mortgage calculator’.
MoneySupermarket was also the most prominent online advertiser in paid search overall.
However, unlike natural search, it was not the most visible for consumer searches pertaining to bank accounts, credit cards and debit cards or mortgages.
KnowYourMoney, CompareAndSave and HSBC, respectively, topped the visibility ranks in those segments. MoneySupermarket was, however, the most visible site to the consumer for loan-related searches.