This Christmas, the NSPCC is once again running a nationwide seasonal campaign that sends children a ‘Letter from Santa’.
Mobile specialist agency, Incentivated, will provide mobile marketing support for the campaign.
Activity will include mobile banner adverts to promote the campaign on the mobile internet and the creation of a mobile microsite so Letters can be ordered easily from internet enabled phones.
For a suggested donation of £5, each letter is personalised with the child’s name and age, printed on colourful paper and sent via ‘Rudolf Mail’.
Once the order is completed, the microsite allows Gift Aid authorisation, the site to be forwarded to a friend and other NSPCC Christmas Wishes to be viewed.
Monika Antczak, Digital Marketing Specialist at the NSPCC said: “Incentivated is helping the NSPCC to use the power and immediacy of mobile to enable people to respond to our campaign messages and make a donation quickly and simply.
Jason Cross, Marketing Director for Incentivated, commented: “This is a great promotion from NSPCC. The Letter from Santa is such an engaging way of raising funds for this important charity during the Christmas period. We are delighted to be able to help by bringing mobile solutions into the campaign. Increasingly, mobile is the ‘tool of immediacy’ chosen for ‘point of sale’ research and response by more and more people – especially when reacting to events and interacting with charity appeals.”