Barclay’s has partnered with Affiliate Window to launch an online store for its Barclaycard Freedom rewards scheme, giving its customers 1% back in reward money on every purchase through the store.
The site, which can be accessed through mybarclaycard, will give eligible Barclaycard holders the opportunity to earn Reward Money from online purchases.
Reward Money can be earned at approximately 80 online retail outlets across the UK, including brands such as Currys, Comet and HMV, as well as over 20,000 other participating retailers.
Reward Money is recorded in pounds and pence, with no vouchers or coupons to save and no points to calculate.
To launch the site, Barclaycard Freedom will be offering a promotional 5% Reward Money on the first 40,000 purchases in the eStore until 5th January, after which shoppers can continue to get 1% Reward Money on every purchase made.
Commenting on the launch of the new eStore, Sarah Alspach of Barclaycard Freedom said: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made. Barclaycard Freedom eStore is a unique way of earning Reward Money while shopping online.
“The 5% promotion will enable our cardholders to strengthen their Reward Money balance and treat themselves in the New Year. Earn and spend coalition partners can be found at barclaycardfreedom.co.uk .”
The Barclaycard Freedom eStore has been developed in partnership with performance marketing network Affiliate Window.
David Hall, Partnerships Director at Affiliate Window said: “The Barclaycard proposition demonstrates how significant performance marketing has become to ecommerce. Customers use their Barclaycard to pay for online purchases, making the Barclaycard Freedom eStore a natural first step in their search for retailers and products. Consumers get better value purchases and retailers gain a new customer acquisition channel through the partnership with Affiliate Window.”