This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
Vivienne Westwood fragrance gets augmented reality campaign
Coty Prestige has partnered with InStyle to launch its new Vivienne Westwood Naughty Alice fragrance. The campaign aims to bring the new brand to life and features a playful augmented reality animation. The augmented reality creative, developed by IPC Digital, invites InStyle readers and website visitors to Make Alice Naughty. By holding a special symbol in front of a webcam, visitors see the pencil drawing of Alice spring to life. She strolls across the screen, sprays the new perfume and transforms into a mischievous and playful character.
The augmented reality element is featured in a bespoke Naughty Alice microchannel, created especially for the launch. The site includes details of the fragrance, a promotional video, a competition and the opportunity to purchase the fragrance from Selfridges. An advertorial in InStyle magazine and promotions on www.instyle.co.uk, including high impact takeovers, will drive consumers to the digital campaign. There are also digital drivers on www.marieclaire.co.uk and www.womanandhome.com The deal was brokered by Nicola Ponting, digital account director in IPC Digital, and the Coty Prestige team at OMD.
Predators movie gets game-in-banner campaign
MediaMind and Thinkjam have launched an interactive campaign for 20th Century Fox Home Entertainment on-line promotion for the Blu-ray and DVD release of PREDATORS. The rich media concept uses a user-activated expandable and overlay to their full potential as the unit invites viewers to hunt down a Berzerker Predator. Using the 3D rendered weapon of their choice, you must defeat the Predator as it randomly appears to attack and moves across the screen. Upon completion of the ad-based game, users gain points and are invited to join the worldwide online game – Predator Hunt – for a broader online interactive experience.
To view the ad click here Predator Game Online Ad:
Marie Claire launches iPhone app
Marie Claire, IPC Southbank’s flagship women’s glossy, has launched its first iPhone app, Marie Claire Beauty Genius, which, as of this week, Apple has awarded App of the Week. The launch coincides with www.marieclaire.co.uk generating record unique users and the appointment of a new digital and online editor. Partnering with digital agency Outside Line, Marie Claire has developed the paid-for app featuring more than 60 minutes of exclusive bite-sized how-to videos, presented by top make-up artists and stylists, including renowned celebrity make-up artist Jackie Tyson, who has worked with the likes of Sienna Miller, Lily Allen, Katy Perry and Yasmin Le Bon.
The Marie Claire Beauty Genius app launches as the brand announces the appointment of Helen Russell as digital and online editor. Helen joins from BSkyB, as channel editor, and has previously worked for the BBC, Bauer and the National Magazine Company. The Marie Claire Beauty Genius iPhone app is available to download from the iTunes App Store for £1.19. Beauty Genius is coming soon for iPad.
eCircle premieres integrated solution for email, social media and mobile marketing
eCircle, Europe’s largest provider of email marketing services, has just launched the latest version of its innovative email marketing broadcast technology, eC-messenger. The new eC-messenger 6.0 is the first complete solution for the effective integration of email, social media and mobile marketing. The powerful new 6.0 version uses internet-based cloud computing, making it one of the fastest, most flexible on-demand email marketing platforms in the world. It achieves optimum marketing integration via its combination of a new Social Media Suite and Mobile Suite, and connects online and offline campaigns like never before with the help of the new Barcode Generator, which helps clients track email campaigns at Point of Sale (POS).
eC-messenger 6.0’s functionality is further supported by its newly enhanced message editor: the ‘Personalisation Wizard’. This feature makes it even simpler for clients to tailor messages to each recipient, with simple ‘Point and Click’ functionality allowing quick integration of complex dynamic content into any message. In addition, the new Graphical Editor highlights dynamic parts of the message, saving clients time and facilitating the building of dynamic content.
AudienceScience debuts European Media Transaction Platform in the UKAudienceScience, a global online advertising technology company driving digital marketing success, today announced the UK launch of AudienceScience Connect ™, the premier media transaction platform (MTP), enabling the end-to-end simplification of online media buying and selling. Powered by The Audience Gateway ™, the leading data management and audience targeting platform, AudienceScience Connect is set to revolutionise the online advertising ecosystem. The platform consolidates the valuable technologies around the buying and selling of media, making it simple for publishers, advertisers and agencies to discover, build and develop mutually beneficial relationships with unprecedented control and transparency linked to partner, placement and price.
Designed to pair premium publishers with top-tier advertisers and agencies, the AudienceScience Connect platform offers a direct link between publishers, who wish to optimise revenue and maintain content quality, and advertisers and agencies seeking to associate their brand with select publishers, and dramatically increase conversion and overall advertising effectiveness. Traditionally, publishers and advertisers have operated at a disadvantage because of the overall lack of control with third party media buying systems; limited insight into the quality and relevance of advertising or site content, and the inability to ensure the best pricing for their placements. Further, as brand marketers continue the rapid shift of budgets to online, they are demanding solutions to help them easily manage the buying process and reduce risk while measuring engagement. The increasingly fragmented and crowded market has given rise to a demand for greater transparency and less complexity which AudienceScience Connect addresses
William Hill launches Ruby Bingo site
William Hill has revamped its Ruby Bingo has launched a brand new website and new software to bring a much-improved bingo experience to its new and existing players. Presented by William Hill Online, Ruby Bingo is a fun, community-loving site that will have seven bingo rooms, with more planned, that include 90 ball, 80 ball, 75 ball and 75 ball pattern bingo, plus a speed bingo room and a fabulous ‘Buy One Get One Free’ room.
If you’re not playing at Ruby Bingo already, sign up today to receive the £16 New Player Bonus with no need to even make a deposit. Loyal members will also benefit from an Ongoing Weekly Bonus where they can receive up to £50 in bonuses each week. With low cost and even free ticket games, great prizes on offer and the end-of-the month £10,000 guaranteed prize Bingo Linx game there are plenty of opportunities to win big at Ruby Bingo. The new bingo rooms allow users to play bingo in more than one room, with a great mini-lobby feature. Many bingo games feature progressive and fixed jackpots, so it’s not only the prize pots you’re playing for but some big prizes
smartFOCUS updates digital marketing software
smartFOCUS, a leading developer of multi-channel marketing software that enables companies to maximise marketing engagement and customer loyalty, has announced a new version of its eChannel digital marketing software. eChannel v7 delivers more powerful targeting, integration and social media activities to enable dynamic personalised communication and enhanced insight into the activities and engagement of prospects, customers and other target audiences.
Developed by smartFOCUS’s R&D teams in UK and USA, eChannel v7 is a complete digital marketing software solution that enables marketers to take advantage of multiple digital channels, including email, SMS, RSS, microsites and social media platforms. A hosted solution, eChannel is delivered over a secure, high-speed data and application platform. It has the power and scalability for businesses that need to handle, analyse and manage a high volume of contacts and communications, such as retailers, telecommunication companies, utilities, travel companies and financial institutions. A new core function in eChannel v7 is Target Builder.
Target Builder enables straightforward targeting of individuals through complex layered demographics including profile data, historical communications, behaviour and engagement, interactions, list memberships and levels of social media advocacy. With a completely refreshed visual drag ‘n’ drop user interface, Target Builder makes complex targeting conditions much simpler to understand.
Crocs Europe teams with Existem and Affiliate Window
Existem Affiliate Management announced it is now working with Crocs Europe BV, Inc. to co-ordinate the Company’s pan-European affiliate activity as it extends its reach in the affiliate space and online presence across the continent. Additionally, the iconic global footwear brand, which already runs affiliate programs across eight European territories, has integrated its UK activity into the Affiliate Window network to specially leverage the size and scope of its publisher relationships within the United Kingdom.
Premier Inn partners with Webloyalty for online push
Webloyalty, a leading provider of incremental revenue for online businesses, today announced its partnership with Premier Inn. Webloyalty will help the hotel brand to increase revenue and drive repeat business. At the same time it provides Premier Inn’s budget savvy customers the opportunity to join a discounts and rewards programme, which offers savings across their internet purchases.
Premier Inn is the UK’s largest and fastest-growing hotel brand with over 580 budget hotels and more than 42,000 rooms across the UK and Ireland. All bedrooms feature en-suite bathroom, TV with Freeview, and WiFi internet access. Premier Inn, which is set to be the largest provider of budget hotels in Central and Greater London by 2012, offers customers a money-back ‘Good Night Guarantee’ for a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain’s leading hotel chains. Customers making bookings on Premier Inn’s website will now have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 800 top online retailers plus valuable protection benefits.
Movirtu Raises $5.5m for cloud phone servicesMovirtu, the Cloud Phone™ company and supplier of network infrastructure solutions for mobile operators servicing rural poor communities located in Africa and South Asia, today announced it has raised US$5.5 million Series A investment to support its international expansion and extend its product portfolio to high growth applications for developed markets. The investment was led by TLcom Capital LLP with the participation of existing investor Gray Ghost™ DOEN Social Ventures Coöperatief, U.A. TLcom Capital’s Managing Partner, Maurizio Caio, has been appointed to Movirtu’s Board of Directors.
Movirtu has established itself as a leading provider of innovative mobile technology and business models to wireless telecommunication service providers. Its award winning mobile phone product Cloud Phone™ works like web based email, allowing subscribers to log in and log out of their mobile phone in the cloud using any readily accessible handset. For just 20c per customer the product currently enables mobile operators to service those living below the poverty line who do not have their own phone. It also provides a single identity solution for people who own multiple SIM cards and devices. Demand for Cloud Phone™ applications also extends to operators in developed markets that have to deal with the growing number of subscribers with multiple mobile numbers and connected devices.
MARS selects 7thingsmedia for MyM&M’s
Performance-based marketing agency 7thingsmedia has been awarded all digital media responsibilities for MyM&M’s starting with their first UK affiliate marketing programme. After months of heavy pitch competition, the London-based agency were selected by the MyM&M’s team and their European Agency, Extreme Sensio.
Initial activity will primarily focus on supporting the brand through performance-based channels such as affiliates and search, value-add opportunities, as well as innovative product launches in 2011. Activity will start when the MyMMs.co.uk website launches on 1st December 2010.
dbg helps Beatbullying with data ahead of virtual online protest
Marketing services and data company dbg is supporting leading children’s charity Beatbullying’s Big March, to be held next week on the first day of Anti Bullying Week (15 November 2010) at www.beatbullying.org/bigmarch, by providing data preparation advice and email broadcast tools. The Big March, which has already secured the support of hundreds of thousands of children, young people, parents, teachers and corporates, is set to be a digital first with a virtual march across partner website to No. 10 where marchers will sign a petition asking Government for help to protect all children and young people from bullying, violence and harassment.
dbg joins a host of partners, including Facebook, Google, MTV, Robinson Fruit Shoot, Pom Bear, Mumsnet and AOL, all who are supporting Beatbullying’s online protect, this Anti-Bullying Week. The campaign is also backed by celebrities including Alesha Dixon, Freddie Flintoff, Sir Michael Parkinson, Twiggy, Diversity and The Saturdays.
Gino D’Acampo launches ‘eating Itallian’ cooking app
Gino D’Acampo, Italian chef and TV personality, announced Eating Italian is now available on the App Store for iPhone and iPod touch. Bringing his twist to traditional Italian cuisine, fans and followers of the chef can delve into Gino’s world as he creates stylish dishes for the whole family using simple ingredients.
Recipes include Italian classics such as Melanzane alla Parmigiana and Tiramisu and Gino’s favourites such as Pollo al Marsala and Tonno con Gremolata and 3 Minute Dishes such as Gamberoni Menta e Limone and Caprese Salad. Created in collaboration with dot.Talent, and launched to coincide with his new book, Gino’s Pasta, the App will contain modern Italian recipes, cooking tips, a pasta glossary and more. Featuring specially created content and shot in HD, Eating Italian also offers Gino’s top creative tips and steps to preparing delicious food for the senses, whilst the glossary is designed as an aid to pronouncing those names of sometimes difficult Italian pasta dishes.
Clutch of brands sign up for Yomego’s Social Media Reputation service
Seven brands including Durex and Scholl have signed up to the Social Media Reputation (SMR) monitoring and insight service from Yomego (launched in July 2010). Durex, Scholl, London Business School, eircom, eMobile, Opinion Health and Meteor are all using SMR to listen to what customers are saying about them online, and use the insight reports to take positive action to boost reach and improve customer satisfaction.
SMR takes information from 29,000 social media sources using data from Alterian’s SM2 tracker. It provides real-time information about a brand’s online reputation but, importantly, uses a team of analysts to make sense of the data and make practical recommendations for action to improve reputation score.
App offers guide to ‘negotiate like a professional’
A new IPhone App based on the insights of a professional negotiator from the world of entertainment looks set to revolutionise how we negotiate both in our business and daily lives. Music Visionary and digital pioneer, Clive Rich has taken his 25 years experience working with the likes of Simon Cowell, Sony, My Space and The Royal Opera House to develop a unique App which will help you get more of what you want when making business deals, selling your car or even buying a house.
“Close My Deal” is a portable confidence boosting toolkit for anyone involved in deal making and negotiating – skills which are seldom taught or practiced yet fundamental to any individual’s life or business. It will train you on professional deal-making techniques – giving you practical tools and confidence to be used everyday. The App will coach you on how to handle difficult people and situations and will empower your inner winner. “Close My Deal”, which comes with an e-book training manual and various fun tools to manage multiple deals, will help you discover your own personal strengths and weaknesses and perfect your personal negotiating style. “Close My Deal” is available for the ITunes App Store and is free for the first month after launch. Then it will be priced £2.99.
I Spy Hires Former MEC Account Man, Darryl McKay
Digital marketing agency, I Spy (www.ispymarketing.com), is strengthening its account management team by hiring former MEC account exec, Darryl McKay. McKay will be working across Radisson Edwardian, Avon and Blue Square and drawing on his account management experience at MEC where he specialised in digital marketing for the banking sector. He particularly focused on the Lloyds Banking Group, helping to create a 170% year-on-year increase in conversions. McKay was also instrumental in growing Lloyds International’s monthly applications by 400% whilst maintaining CPA (cost per acquisition) targets.
IPC Plus launches online image library
IPC Plus, IPC Media’s licensing and syndication business, today announces the launch of a major new online library of pictures available to licence from market-leading brands across the IPC portfolio. The fully searchable online database allows access to hundreds of thousands of images.
IPC’s diverse print and digital portfolio offers something for everyone with brands including, Livingetc, NME, Ideal Home, What’s on TV, Homes & Gardens, Woman’s Own, Rugby World, Horse & Hound, Nuts, Yachting World, Now and Marie Claire. The image website offers a diverse range of content searchable by categories including celebrities, homes & interiors, food & drink, fashion & beauty, glamour, entertainment, sport & leisure, music and travel.
Getupdated snaps up UK video content firm Wooshii
Getupdated, parent company of Just Search, has signed a letter of intent to acquire Wooshii, a video content company based in the UK with 3,500 registered providers of video content throughout international markets. The acquisition starts with an initial equity investment for 25 per cent of the shares in Wooshii. Getupdated and Just Search will launch and market an integrated, new service offering based on the video know-how of Wooshii in exchange of the first equity share of 25 per cent. Besides the initial equity share of 25 per cent, Getupdated/Just Search has an option to acquire up to 51 per cent and subsequently the total and remaining shareholding of the company.
LivingSocial takes social commerce platform national
Social commerce firm, LivingSocial, has today launched in 6 new UK cities: Birmingham, Brighton, Bristol, Cardiff, Liverpool and Newcastle. In addition, it has also opened for business in its second European country, Republic of Ireland, where its LivingSocial Deals platform will be driving new customers through the doors of Dublin businesses. Since its UK launch on June 30th 2010, LivingSocial has run Daily Deals
on its social commerce platform for over 100 UK businesses ranging from well-known brands including ZSL London Zoo, Marco Pierre White restaurants, and Toni & Guy hair salons to small independent businesses such as cupcake bakeries, bars, cooking schools, paintballing experiences, spas and laser hair removal clinics. Its deals have delivered just under 30,000 paying customers for the participating businesses, and saved consumers £1.94 million pounds in London, Manchester, Leeds and Glasgow.
Ready-made virtual world platform launched by HuzuTech
A new online virtual world platform for brands, publishers and Film / TV production houses to create their own virtual worlds and online environments is launching at AdTech New York (3-4 November 2010). The platform, HuzuVirtual , is being developed by a British social and virtual technology company, HuzuTech , and is a fully flexible, scalable, customisable and white label virtual worlds platform. It will initially be aimed at children’s publishers and media houses, with work already underway on the development of a virtual world for Scholastic’s Horrible Histories™ (launching in June 2011). HuzuVirtual lets media owners create their own branded virtual world using HuzuVirtual at a fraction of the cost of building one from scratch.
Development is almost complete on HuzuVirtual, which will be widely available to customers from early 2011. It integrates fully with HuzuTech’s social network platform, HuzuSocial, so publishers and media owners can offer closed, secure social networking facilities, that can be controlled and configured by the brand, as part of the virtual world – ideal for environments used by children. HuzuVirtual functionality includes creation of different virtual environments, rooms or ‘levels’ to the world; avatar creation; virtual (or real) goods shop; fully moderated chat functionality; custom-branded avatars; and special events such as online meetings, concerts, and VIP areas. It is a cloud-based platform, designed for rapid growth, when the community grows exponentially.
bwin launches Real Madrid Facebook game
bwin, the world’s leading listed online gaming provider, has launched the “Raise up the 10th” Facebook game. Facebook users can join Real Madrid’s journey to their 10th UEFA Champions League™ victory and become part of the team by creating their own virtual and personalised players who will then take on a number of challenges.
The main task is to gain experience and ranking by completing training tasks, answering quiz questions, challenging other players and placing live and fixed odd bets for fun on the Real Madrid Champions League games to earn match points. All virtual activities are linked to real-world content such as exclusive statements from Real Madrid players Arbeloa, Benzema, Kaká or Özil, as well as match forecasts and direct messages to the fan and social gaming community. On top of this, players can gather collection items which help them to complete tasks and generate more ranking points. The top-ranked players will win a variety of “real” Real Madrid-related prizes. The first-placed player will receive two tickets for the Champions League final at Wembley Stadium in London. The rest of the prizes are just as attractive: special Hospitality Packages (tickets, accommodation and flights) for Champions League away games, signed Real Madrid balls and jerseys, as well as several personalised Real Madrid jerseys.
eCircle launches ‘Bestbuymoney’ lead generation portal
Pan-European email marketing company eCircle has just launched a financial comparison website to generate qualified prospects for its clients. The lead generation site has been developed to help consumers assess their options and find a supplier that is suitable for their individual needs. The website offers consumers simple tips and comparison tables for financial services offers from the UK’s leading brands including loans, utilities, credit cards, mortgages, and insurance. Brands can sponsor short profiling questions and will then generate leads that are fully opted-in for contact by email, post or telephone.
Opportunities are also available for advertisers to further target relevant visitors by the growing popularity of the BestBuyMoney newsletter which informs users of the latest offers and trends. The newsletter has already got more than 500,000 members. BestBuyMoney is also partnering with existing financial services price comparison site, BeatThatQuote.com. BestBuyMoney is the third lead generation portal to be launched in the UK by eCircle. They already have Spoilmenow.co.uk, which works primarily with health and beauty brands, and Mytestdrive.co.uk which works with a number of car brands.
Shazam launches on GetJar
Mobile music discovery service Shazam has made its App available on GetJar, the largest multi-handset application store with over one billion downloads to date. Shazam’s launch on GetJar marks the first time the company has made its App available on an independent App store.
The free Shazam App has proved to be a popular choice with Symbian, Android, BlackBerry and Windows phone users on GetJar. Shazam’s ability to attract music lovers to the site has led to GetJar including Shazam as one of five key Apps to appear in its first movie theatre advertising campaign, due to launch in U.S. theatres in November 2010.
New online property portal breaks down language barrier for house buyers
A new online property portal has launched which will enable estate agents to advertise properties in front of a worldwide audience in twenty languages. UK-based Location International is using language translation technology developed with digital marketing agency White Hat Media to give estate agents the ability to present advertisements to potential buyers around the globe.
The Location International site allows estate agents to input information about a property in any one of twenty languages. This information is automatically translated into the other nineteen. Location International will create awareness of the website with a targeted email marketing campaign to estate agents, and promote it to consumers initially through airline magazines and national print media. The site is also a potentially valuable resource for property investors seeking international diversification for their portfolios, since the information provided by local estate agencies can also include actual or estimated rental yields.
UNICEF Partners With frog design For Major mHealth Initiative
frog design today announced a collaboration with UNICEF as the organisation’s lead design and innovation partner on Project Mwana, a major mHealth initiative to improve maternal and infant health and welfare in peri-urban Malawi and rural Zambia. The immediate goal of the project is to leverage mobile technologies in innovative ways to significantly increase mothers’ visits to clinics for ante and postnatal care by January 2012.
Mobile technology is particularly important as a communications vehicle in Malawi and Zambia, as there is little to no other existing infrastructure with which to reach large volumes of the population. Working closely with UNICEF’s Innovation Team, frog will donate its services pro-bono to develop appropriate and sustainable mobile systems that will be able to communicate critical information on clinic locations, availability of services, delivery of results, the importance of visiting clinics and more, to the people who need this information most. Supporting this partnership, frog together with its parent company Aricent, also announced the launch of “Mobile Mandate”, a multi-year investment to tap into the power of mobile technology for social innovation projects in areas such as health, education, energy, and economic well-being. Bringing together deep experience in mobile innovation and design for social good, Mobile Mandate will enable frog and Aricent to connect Non-Governmental Organizations (NGOs), designers, technology companies, and social entrepreneurs in the field, building scalable collaboration models that create high-impact solutions together with network operators, device manufacturers, and application developers.
SciVisum launches iPhone monitoring app with Tesco as first customer
SciVisum (www.scivisum.co.uk), a leader in dynamic website monitoring, has launched the iPhone Application Monitor, the first monitoring solution for iPhone apps, with Tesco as its first customer. Tesco is using SciVisum’s new tool to ensure the best performance for its customers from its latest iPhone grocery app and shopping portal. The app was launched on 10 September 2010 and already has over 300,000 users. In addition to the iPhone monitoring services, SciVisum’s dynamic user approach is used across Tesco’s main grocery website, Tesco Direct, wine sites, entertainment and clothing sites, the Republic of Ireland site, Telecoms, Tesco Compare, Travel, Books as well as the Baby & Toddler Club.
The Extreme Sports Company Launch their First Branded App
The Extreme Sports Company, founders of the Extreme Sports Channel, and owners of the Extreme Brand, one of the world most unique sports brands, are pleased to announce the launch of The Extreme Sports App. The Extreme Sports App is a gateway into a world of Extreme Sports. It enables users to register their location, measure and then log their activities and compete against other users for awards. It is targeted at anyone who has a passion for any of the 44 extreme sports available on the App. The app developed by Gourmet Pixel, costs £1.19.
Route One Goes Live with TradeDoubler Product Level Tracking
Pan-European performance marketing company TradeDoubler has announced that the specialist sports retailer, Route One, has deployed TradeDoubler’s new Product Level Tracking (PLT) framework to assign and manage commissions on specific products, categories and brands, capitalise on real time market opportunities, and drive specific areas of its business. As the first company to deploy the TradeDoubler PLT framework, Route One is leveraging TradeDoubler’s dedicated campaign and support services to maximise sales through its affiliate programme. Route One is also the first retailer to go live on the TD Network with video placements, and the first retailer to link video-based product tags with PLT for superior campaign execution.
Route One specialises in skateboarding, snowboarding, BMX and inline skating equipment, clothing apparel and accessories. The company historically traded exclusively out of high street stores before becoming one of the first UK retailers to launch online in 1998. Over the past decade, Route One’s online business has served more than 1,000,000 riders.
Brightcove revamps online video platform
Brightcove today announced Brightcove 5, a major new release of the industry-leading online video platform, with enhancements that empower customers to expand audience reach, maximize the return on their online video investments, and accelerate productivity. New features in Brightcove 5 include distribution and synchronization with YouTube, Apple HTTP streaming for the mobile Web and apps, new advanced analytics for Adobe® Flash® and HTML5 video, and wide-ranging features to enhance productivity.
Brightcove 5 builds on the success of the most widely adopted online video platform in the market with a host of new features and enhancements available now to more than 2,300 customers in 50 countries.