Men are more likely to buy high-tech gifts this year, while women are more likely to choose toys and games, with CDs and DVDs proving most popular with both sexes, according to new research.
Shopping search engine Twenga, found that 49% of UK adults plan to buy music / CDs this Christmas when shopping online. Films and DVDs are also very popular with 48% of Brits planning to buy movies.
However, women are more likely to buy toys and games for their children than men (42% to 36%). Men, as expected, plan to buy more high-tech products than women (averaging 19% compared to 13% for women).
For Christmas 2010, what are the main items that you plan to buy online?
*Base: 500 respondents
Twenga asked over 3,000 European Internet users about their Christmas spending budgets for this year and how they intend to use it. The study by Novamétrie was conducted online for Twenga between 27th September and 7th October 2010 using a representative sample of 3013 European Internet users from the United Kingdom, Germany, France, Italy, Spain and the Netherlands.