WhiteLabelDating.com, the international leader in customer-focused, flexible and scalable online dating systems, is pleased to announce the latest addition to their ever expanding portfolio of media partners.
Trinity Mirror has inked a deal with WhiteLabelDating.com to launch a cross—platform online dating service.
The deal will span Trinity Mirror roster of publications, which includes Mirror, Sunday Mail, People and Daily Record.
The group also has a large network of regional newspaper titles that span across the UK, complimented by hyper-local sites serving specific postcodes and communities and local sites in the key verticals of recruitment, property and motors.
Trinity Mirror decided to partner with WhiteLabelDating.com in August 2010, one of Europe’s largest privately owned dating companies.
WhiteLabelDating.com currently provides a platform to power a wide range of dating sites for successful media brands and internet entrepreneurs and offered the best possible service to meet Trinity Mirror plc’s requirements.
New sites have now been launched for MirrorDating.co.uk, SundayMailDating.co.uk, PeopleDate.co.uk, and DailyRecordDating.co.uk, also launching 59 regional sites including ChronicleLive.co.uk/dating and LiverpoolEcho.co.uk/dating.
Steve Pammenter, Co-Founder and Director of Partnerships, comments: ‘We are very pleased to welcome Trinity Mirror plc to the platform. Digital dating is currently booming – its becoming a widely acceptable medium to meet potential partners and we are looking forward to powering dating services for more of Britain’s best-loved brands and local titles in the Trinity Mirror plc collection’.
Average monthly unique users across Trinity Mirror plc’s 400-plus digital sites has grown to over 7 million. Last month, WhiteLabelDating.com saw daily unique member communications exceed 1,500,000.