Quno.com, a web based rail search and booking service due to launch later this year, is releasing the UK’s first location-based mobile games at major UK rail stations.
The games have been developed in partnership with SCVNGR, a popular US mobile social gaming platform all about going places, doing challenges and earning points.
Quno’s approach is fundamentally different to other rail ticketing websites. The brand will provide consumers with the latest technology, tools and resources to make rail search and booking simpler. Quno’s endorsement and adoption of social gaming and mobile platforms reflects its focus on engaging with customers using a broad spectrum of communication channels and providing consumers with an enjoyable experience.
The Quno Challenge gives rail passengers the opportunity to participate in fun challenges at each station, competing against other players for badges and rewards. The game will be available at the following stations: London Waterloo, Paddington, Liverpool Street and Euston; Bristol Temple Meads, Birmingham New Street, Manchester Piccadilly and Edinburgh.
“Interacting with rail travellers at rail stations will enable us to better understand their needs while providing some light hearted entertainment,”