B!Digital, the mobile advertising and communications division of the Buongiorno Group has launched B!mobile, a new advertising network.
B!mobile is aimed at publishers looking to capitalise on their traffic on mobile internet and/or iPhone applications, and advertisers wanting to invest in efficient mobile communication campaigns.
B!mobile can implement targeted mobile advertising campaigns. The platform permits segmentation by telephone operator, operating system and mobile device, with utmost precision and transparency allowing constant control on the real return on the investment made.
A control panel monitors the performance of every aspect of the campaign, making changes as needs arise. It also allows users to set and manage their banner campaigns on either a CPC (cost per click) or CPM (cost per 1000 impressions) basis.
B!mobile aims to extend its adnetwork by grouping publishers from around the world with a particular focus on Europe, South Africa and on the emerging markets, in order to aggregate traffic. The company said that by the end of the year and the network could generate 1.5 billion impressions.
The new B!mobile Adnetwork Business Unit is headed up by Lara Gagliardi, an international role she has taken after successfully leading the B2C segment in the Mediterranean and LATAM areas for Buongiorno, promoting the BlinkoGold brand and developing specific expertise in performance advertising.
“Marketers, struggling to capture consumers’ attention, are quickly turning to mobile advertising”