AOL UK has launched MyDaily, a new destination site for women, as the company looks to boost its consumer and advertising services.
MyDaily UK joins AOL’s portfolio of content networks, as part of its strategy to become the ‘world’s largest content creator’. The site features numerous formats for advertisers.
“AOL aims to be the global leader in sourcing, creating and delivering high-quality, trusted, original content to consumers. We have adopted a new editorial approach, blending the best of premium publishing traditions with our rich heritage in online content, advertising and technology,” said David Shing, Head of Media & Marketing, AOL Europe.
Launched to coincide with this season’s highly anticipated London Fashion Week, MyDaily debuts with exclusive content from Christopher Kane and Mark Fast, plus behind-the-scenes vodcasts with both designers.
Other launch highlights include interviews with Manolo Blahnik and Yasmin Le Bon. MyDaily will also be on the red carpet at the premiere of the UK’s biggest film of the year, Made in Dagenham, plus hanging out with the film’s lead, Andrea Riseborough, for some one-on-one insight into her starry life.
“MyDaily is the definitive destination for super-stylish, quick-thinking women in the UK,” said Carla Bevan, the site’s Editor-in-Chief. “Every day, we’ll be delivering inspiring, entertaining and informative features for women who care as much about today’s headlines as today’s hemlines.”
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